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CTR Calculator

Here’s a quick and easy tool to calculate the CTR of your ads and content.
CTR Calculator

Calculate CTR

To calculate your CTR (Click-Through-Rate), you should access either your Google Search Console Property or your Google AdWords Account and locate the number of clicks your ad or page has received. Then, enter this number into the “Clicks” field.

How many impressions

Your website receives impressions every time an ad or page is shown to users in the Search Engine Results Pages (SERPs). You can view the number of impressions a page or ad has received by checking your Google Analytics 4 property. Add this number to the “Impressions” field on the left.

And... Now you have your Click-Through-Rate!

After entering your clicks and impressions, the CTR calculator will generate a CTR number. Find more information about CTR and frequently asked questions regarding CTR below.

FAQ

Frequently Asked Questions? on CTR

Here are some of the frequently asked questions we commonly receive about click-through rate.

Click-through-rate, or CTR, is a metric determined by the number of times a user clicks on an ad or link and lands on a specific page of your website. To understand CTR, the number of clicks is compared to the number of impressions – the number of times a user sees or clicks the ad – using the above CTR calculator formula. Without a high CTR, it’s very unlikely that users are landing on your website… let alone making a desired action. When you have a greater click-through-rate, you subsequently have more users on your website and thus more potential for leads or sales.
CTR is calculated by the number of clicks an ad or page receives divided by the number of impressions the same ad or page receives.
A CTR calculator is a super handy tool that helps to understand the effectiveness of either an advertising or SEO campaign.

The benefits of using a CTR calculator and understanding your CTR includes: 

  • Assess Ad Performance: It allows you to compare the different ads to see which ones are generating more clicks and engagement. 
  • Optimise Campaigns: By identifying underperforming ads, you can make adjustments to improve their CTR and overall performance. 
  • Evaluate SEO Performance: By assessing your CTR you can see whether the keywords you are targeting and ranking for it relevant to the search intent. 

You should look at using an online CTR calculator in the following instances: 

  • After launching a new advertising campaign
  • Monitoring ongoing campaigns
  • Comparing different campaigns
  • Optimising existing campaigns
  • For setting benchmarks and goals in your advertising campaigns.