Finding the right branding agency in Australia can be exciting – with incredible talent across each state from both individual branding freelancers through to boutique agencies… there’s a lot of great examples to choose from.
Australia’s branding world thrives with an estimated 1000+ agencies & companies offering specialised branding services throughout the country. Creative solutions come from agencies in Sydney, Melbourne and beyond, each bringing unique perspectives to businesses of all types.
15 Leading Branding Agencies
Among these, 15 agencies have emerged as industry leaders through their creative excellence and stellar client feedback. These leading agencies have earned their reputation through exceptional work. To name just one example, see CUT THRU’s perfect 5.0 rating from 56 client reviews – proof of their ability to deliver results that work. Social Fixation stands out too, having earned recognition from the World Brand Design Society for their collaboration with prominent brands like Seven Seeds.
Let’s take a closer look at Australia’s 15 most outstanding branding agencies for 2025 – Sydney’s Bounce Creative has made waves with their bold AfterPay campaigns, while Melbourne’s Motherbird has helped shape brand voices since 2009. These agencies showcase the creative excellence you’ll find across Australia’s branding landscape.
Soto Group
Soto Group emerged from a merger between Soto Brand Consulting and several Strategic Advisory Firms. The company ranks among Australia’s top branding agencies with its complete, strategy-focused approach. Their offices in Melbourne, Perth, and Brisbane serve businesses of all sizes across Australia.
Soto Group services
Soto Group excels as a full-service creative agency with specialized branding solutions. Their core services include:
- New brand design and corporate rebranding
- Brand identity design and brand audits
- Website design and development with WordPress
- Marketing strategy and consulting
- Digital marketing and SEO optimization
- Brand equity planning
Soto Group’s methodical approach to brand development sets them apart. They start with deep research and discovery, then move to strategy development, design execution, implementation, and brand monitoring. This structured approach helps projects progress smoothly while keeping clients involved every step of the way.
Soto Group client feedback
Clients consistently praise Soto Group’s professionalism and attention to detail. One client shared, “Matt was so patient and professional while developing our brand and media platforms; furthermore, he gave us the knowledge and confidence to manage it ourselves”. Another client described their experience as “nothing short of sensational” and appreciated Soto’s genuine commitment to business development.
The team’s communication skills and quick responses earn high marks from clients. They value the regular updates and easy-to-use information gathering documents the team provides.
Soto Group project highlights
Foundation Stonefruit’s success story stands out. Despite seasonal challenges, Soto Group delivered impressive results: 150,000 online engagements in year one, 25% higher consumer brand awareness, and grower brand adoption jumping from 43% to 85%.
The agency’s work extends to multinational clients like Tutorac, an EdTech startup. Their efforts helped Tutorac break into the market and secure investor funding. They also refreshed Rhodes & Beckett’s legacy brand through strategic positioning and visual identity updates.
Soto Group’s proven five-step creative process continues to deliver outstanding branding solutions that help businesses thrive in competitive markets.
Brandwell
Brandwell, an award-winning agency in Collingwood, Victoria, reshapes the scene of Australian branding. The agency specializes in bringing meaningful change to businesses through incisive design. This Melbourne-based agency started in 2017 and has built over 20 years of experience. They craft memorable brands that deliver measurable results.
Brandwell services
Brandwell operates as a strategic brand and design agency with a complete approach to brand development:
- Brand strategy and positioning
- Brand identity and logo design
- Packaging design and development
- Website design and development
- Marketing collateral
- Tone of voice and messaging
Brandwell’s partnership mentality sets them apart from other Australian branding agencies. They don’t just provide design services – they become founding partners when working with new brands. This commitment goes beyond the original design phase and creates long-term business success.
Brandwell client feedback
Clients love Brandwell’s deep understanding of brand essence. A Melbourne retail client said, “The most impressive thing about Brandwell is their intricate understanding of our brand”. Their insight has led to remarkable business outcomes. One client grew by 250% after implementing their rebrand.
Brandwell maintains an impressive 4.8/5.0 rating from 1066 reference ratings. This emphasizes their consistent client satisfaction across projects. Bridget Kihara praised their “well-coordinated interactive process of investigating and understanding our company”.
Brandwell project highlights
Brandwell’s portfolio features projects in a variety of industries. Their work with Kihara Landscapes shows their all-encompassing approach. They delivered brand strategy, visual identity, and website development that helped Kihara secure larger projects with high-level architects.
Brandwell created a complete brand strategy for Karnivoor. They developed custom illustrations and distinctive packaging that helped the brand secure placement in independent grocery chains.
The agency’s success reaches into spirits branding too. Tim from Damaged Goods Distilling Co. shared: “We’ve tripled our business in the last 12 months” and praised their “distinctive” packaging design that stands out in the industry.
CUT THRU
CUT THRU, a growth-focused firm in Sydney with a New York presence, goes beyond traditional branding. They use psychology and data to help brands shine in competitive markets. This 5-year-old team has earned a perfect 5/5 rating from 63 clients and stands out as one of Australia’s most distinctive branding specialists.
CUT THRU services
The team follows a straightforward yet powerful process with four key phases:
- Diagnosis: They ask the right questions instead of guessing answers
- Strategy: They define brands that sell themselves and outshine competitors
- Design: Their visuals include psychological triggers that boost conversions
- Messaging: The team crafts compelling stories that strike a chord with target audiences
They stand out by calling themselves “growth hackers who’s weapon of choice is Brand”. Unlike traditional agencies, they combine conversion-centered design with neurolinguistic programming to deliver measurable returns on branding investments.
CUT THRU client feedback
The strategic approach and measurable results earn consistent praise from clients. A former SVP of Marketing gave an explanation of how the team excelled with early-stage products that faced messaging challenges. Other clients appreciate how they clean up work from previous agencies “with grace and efficiency”.
The team’s track record speaks volumes—a client reported their website bounce rates “plummet and transactions skyrocket” after launching the redesigned site.
CUT THRU project highlights
Their impressive portfolio spans a variety of industries and challenges:
- They helped startups like Blossom launch successfully
- Simple Dose’s pharmaceutical distribution got a fresh perspective
- Talent Recap became one of YouTube’s most-watched channels
- Open Legal emerged as a disruptive brand in established industries
The team has collaborated with major brands like JSwipe, Parks and Wildlife NSW, Deputy, Life Hack, Visa, Sydney Opera House, and American Express. Each project shows how strategic branding overcomes market challenges through psychological insights and conversion-optimized design.
Still Not Scared
Still Not Scared lives up to its name by taking risks where other agencies play it safe. This creative studio from Geelong (near Melbourne) has spent 15 years creating innovative brand solutions that help businesses stand out from their competitors.
Still Not Scared services
Still Not Scared provides detailed branding solutions with a simple philosophy: they create brands with guts that connect, stand out, and mean something. Their core services include:
- Brand strategy development through market research, competitor analysis, and value proposition crafting
- Bold visual identity design including logos and detailed brand guidelines
- Website design and development with stunning visuals and accessible user experiences
- Creative solutions from concept to launch across multiple platforms
The agency’s process-driven approach sets them apart. They create their own design briefs instead of accepting pre-written ones. This allows them to ask challenging questions that reveal a brand’s true essence.
Still Not Scared client feedback
Their clients’ testimonials show how strategic design can change businesses. A client received many compliments about their new website. Others praise the team’s brand guides that made creating marketing materials simple – from flyers to social banners and business cards.
The agency’s quick responses and creative problem-solving have earned their clients’ trust. They consistently deliver exactly what each project needs.
Still Not Scared project highlights
Still Not Scared works with clients from various sectors:
- Children’s charities including Read The Play and Cottage by the Sea
- Design-focused businesses like Artisan Australia
- Global enterprises such as Maax Global
- Food industry brands including Spanish Doughnuts
The agency serves medium-sized businesses in nine key industries: nonprofit, government, education, design, corporate services, construction, media, recreation, and eCommerce sectors.
Still Not Scared uses their user-focused design approach to create what they call “small revolutions” for businesses that want to make a lasting impression.
RubyOnyx Marketing & Creative
“Brand Curators” Kirsti Reynolds and Amanda Dennis created RubyOnyx Marketing & Creative with a unique vision. Their agency stands out from other top branding agencies because of their distinctive philosophy. They see themselves as curators who select, organize, and nurture elements to create cohesive brand identities.
RubyOnyx services
RubyOnyx makes shared branding solutions a reality. Their core services include:
- Brand Design & Development creating unique visual identities
- Digital Media Design tailored for specific platforms
- Marketing and Brand Strategy development
- Social Media Strategy and Management
- Web Design & Development
- Email Marketing campaigns
- Custom Graphic Design without generic templates
The boutique agency takes pride in their partnership approach. Their philosophy states “They don’t work FOR their clients; they work WITH their clients”. This creates brands that truly represent clients while you retain control of strategic direction.
RubyOnyx client feedback
RubyOnyx has built an impressive collection of client testimonials over the last several years. Nathan Rossiter from Wollondilly Podiatry shared: “They listened, factored in all our requests, and still managed to surprise us! We have had a huge response from our local community”.
Cricket club representatives praised their social media platform as “of the highest quality” and noted their “online presence has risen dramatically” after RubyOnyx stepped in. Clients consistently express the team’s creativity, professionalism, and knowing how to capture core brand values.
RubyOnyx project highlights
The agency has earned many accolades. DesignRush named them in their Top 30 Branding Agencies for May 2023. They were also finalists in the 2022 Australian Women’s Small Business Champion Awards.
Their recent initiative focuses on teaching businesses about brand misconceptions. They point out that “the logo becomes the brand, and crucial elements of brand identity are overlooked”. Their integrated approach to branding shows how all elements must work together—like a complete outfit rather than just an accessory.
Six qualified designers and marketers make up their team. They continue to build distinctive brands in Australia and turn client visions into cohesive brand identities quickly.
SOCIALFUEL Media
SOCIALFUEL Media serves as a boutique branding and web design agency in Melbourne. The agency positions itself as “high-octane fuel” for businesses that want to stand out in crowded marketplaces. Their creative team brings over 60 years of global marketing experience and partners with businesses in Australia, the US, and UK to help them reach their full digital potential.
SOCIALFUEL Media services
SOCIALFUEL provides detailed branding and digital solutions through two distinct service models:
- Project-by-project: Bespoke services with phased billing for specific initiatives
- Ongoing support: Continuous expertise with monthly billing arrangements
Their core services cover:
- Brand strategy and personality development
- Logo and visual identity creation
- Website and app design with full-stack development
- Digital marketing campaigns
- Content creation and copywriting
- Graphic design with careful attention to detail
SOCIALFUEL’s unique approach to brand development sets them apart. They capture a business’s “heart and soul” and transform it into an authentic brand identity that appeals to target audiences.
SOCIALFUEL Media client feedback
Clients often praise SOCIALFUEL’s quick responses and personal attention. A client shared, “SOCIALFUEL’s efforts resulted in a simplified brand design for better conversion rates”. Dean Lanyon from BDC Global Group expressed his satisfaction: “We are very happy with the redesigned website & social media sites and see the team being an ongoing part of our business as it grows”.
The agency has earned perfect 5.0 ratings for service excellence and value. Clients appreciate how well the team understands complex requirements. One client said, “They brought ideas to the table that we didn’t know were possible”.
SOCIALFUEL Media project highlights
SOCIALFUEL’s portfolio features projects in various industries:
- Quill and Raven: Detailed branding, digital strategy, UX/UI and web design
- Yaneth: Digital strategy and eCommerce development
- BDC Global Group: Complete branding, web design and IT infrastructure solutions
The team has collaborated with major brands like RIPCURL, showing their expertise with both startups and established companies. Their innovative bug-bashing game campaign achieved remarkable results: 2,348 players participated, spent nearly 38 minutes on average, and 86% opted into marketing communications.
Joel Helou, their founder, puts it simply: “We’re about setting up startups, brands and businesses correctly and boosting their presence online. It’s what we do best”.
Percept Brand Design
Percept Brand Design stands as one of Australia’s oldest creative agencies. This Sydney-based company has crafted strategic branding solutions since 1997. Their effective brand design gives companies an edge over competitors, backed by an impressive 4.8/5.0 rating from 4148 reference ratings.
Percept Brand Design services
Percept excels in four core areas:
- Strategic Branding – Brand positioning, brand strategy, naming, logo design, and detailed brand identity development
- Packaging Design – Strategic positioning and creative packaging solutions that shape purchasing decisions
- Communication Design – Branding, advertising, print materials, and creative copywriting
- Digital Design – Website design, EDM creation, and digital marketing campaigns
The agency’s strategic foundation sets them apart from other Sydney branding agencies. They build concepts from solid branding platforms that strike a chord with target audiences.
Percept Brand Design client feedback
The agency has earned glowing testimonials from clients of all types. Tefal’s Vincent Bordreuil praised their digital design: “You nailed the creativity and delivered everything for our tight deadlines”. Sennheiser Australia’s Martin Ireland found their packaging design led to “a national roll-out… better than anything we’ve achieved to date!”.
RAMS Financial Group’s Craig Walker highlighted the agency’s rebranding expertise that “has been the catalyst for significant change”.
Percept Brand Design project highlights
Percept’s portfolio showcases 398 documented case studies in industries of all types. The team created retail point-of-sale design concepts for Clarins and built a new brand identity for Hypro Group. They helped Halal Money develop branding that blends faith and finance effectively.
The agency revamped Yo-Chi Frozen Yogurt’s packaging design for major retailers. They also created premium umbrella branding for Eternal Fresh’s food and beverage products. Their success in sectors of all types has made them one of Australia’s top branding agencies.
Bellman Agency
Bellman Agency, a 20+ year old premier branding studio in Melbourne, specializes in marketing psychology to drive behavioral change by influencing people’s thoughts and feelings about brands. Their thoughtful work helps create branding that goes beyond esthetics to “win hearts and change minds”.
Bellman Agency services
This full-service branding agency provides detailed solutions that include:
- Brand strategy and positioning
- Brand design and visual identity
- Brand naming and story development
- Brand content and creative services
- Packaging design
- Social media and digital marketing
Bellman stands out from other top Australian branding agencies through their integrated approach. The team creates everything by hand in Melbourne and designs “with love, for meaningful results”. Their creative designers help businesses “reignite the passion” for their brands and craft unique stories in “breath-taking, pupil-dilating, awe-inspiring creative ways”.
Bellman Agency client feedback
Client testimonials express Bellman’s exceptional understanding of brand vision. A client shared, “They got up, got our brand and brief, understood it, and nailed it”. The agency’s team members – from illustrators to copywriters – understand each brand’s unique needs perfectly.
Bellman maintains a stellar 4.8/5 rating from client reviews, scoring equally well in timeliness, service excellence, and value. Clients love their quick turnaround times. One client mentioned how the team delivered everything within “3-4 weeks” of their launch deadline.
Bellman Agency project highlights
Over two decades, Bellman has served clients in many industries – from health and fitness to education, technology, and government. Their client portfolio features major brands like:
- Suzuki (automotive campaigns)
- Brown Brothers (wine branding)
- Australian Army
- NSW Government
- Bakers Delight
Their work for Otopia showcases their expertise. Starting with original voice and branding work, they moved into ongoing social media management. The project ended up generating positive feedback and measurable results through Facebook Ads.
Phenomenon Studio
Phenomenon Studio leads with digital innovation as a full-service design agency. Their team of 50+ skilled professionals serves clients worldwide. The studio specializes in creating analytical solutions for businesses in SaaS, EdTech, FinTech, and healthcare sectors.
Phenomenon Studio services
Phenomenon Studio delivers detailed branding and digital solutions at its core:
- UI/UX design with research-backed methodologies
- Branding and identity development
- Web and mobile development
- MVP creation and concept development
- UX audit and discovery processes
- Motion design for dynamic brand experiences
The studio stands out among Australia’s top branding agencies through their complete development approach. They prioritize “user-centered decisions based on metrics” and “efficient scaling without overextending resources.” This approach helps reduce risks and control costs throughout the process.
Phenomenon Studio client feedback
Phenomenon Studio boasts a perfect 5.0 average rating on Clutch and DesignRush. Clients consistently express their excellent communication skills. One client noted, “Their ability to quickly understand our business model and workflows was impressive.”
A real estate development company praised their “seamless collaboration via Figma and Google Workspace” after working with them on custom software development. Other clients value their “receptiveness and expertise.” The team excels at communication through emails, phone calls, and Slack.
Phenomenon Studio project highlights
Their portfolio showcases success in multiple industries. Notable projects include:
SupplyLink – creating modern brand identity for logistics Elyse Residence – designing luxury real estate websites CyFocus – developing cybersecurity web UI/UX design KlickEx – a financial app UI/UX design that boosted conversion by 35%
The studio has helped clients secure over AUD 764.50 million in investments. Their work has earned more than 30 industry awards, showing their steadfast dedication to creating business-centric digital products that propel their clients’ development.
Berkeley Communications Group
Berkeley Communications Group, a 35-year old company, brings cinematic flair to B2B PR and brand communications. The company runs from international hubs in the UK, Germany, North America, and Australia. Their Australian team combines local market expertise with global standards, making them one of the leading branding agencies worldwide.
Berkeley Communications services
Berkeley Communications takes an all-encompassing approach to branding and communications:
- PR and strategic communications that stimulate growth and brand awareness
- Marketing, digital, content, and design services working together
- Research-based content development through their subsidiary Arlington Research
- Brand storytelling workshops helping companies find their “North Star Narrative”
- Visual identity development including graphic design, branding, and website creation
- Video and audio storytelling that creates immersive audience experiences
Their storytelling methodology sets them apart from other Australian branding agencies. Each team member completes training at the Berkeley Storytelling Academy—the only accredited organization of its kind. Their six-step story formula helps brands “cut through and strike deeper, more meaningful connections with global audiences”.
Berkeley Communications client feedback
Client testimonials show Berkeley’s proven track record. They secured 80 pieces of coverage, 15 article placements, 13 backlinks, and three interviews in just four months for an IT services company.
Clients often praise Berkeley’s networking skills. One client noted, “Berkeley Communications Group’s ability to land relationships with journalists is impressive”. Another mentioned that Berkeley “quadrupled our coverage” with 60% appearing in tier-one media outlets.
IDEX Biometrics saw their share of voice grow from less than 1% to 31% within two years. They claimed the top position in their industry.
Berkeley Communications project highlights
Their project portfolio covers industries of all types. Berkeley created a detailed brand identity for Zov Solutions, including a modern logo, business branding kit, and an SEO-optimized website.
AtlasEdge’s experience shows Berkeley’s adaptability. The client shared that “Internal and external stakeholders are pleased with the quality work”. The team excels at visual storytelling, as shown by their video editing work for Zov Solutions that turned complex messages into rich, visual stories.
Berkeley Communications helps brands find their unique voice in Australia’s competitive marketplace through their research-driven approach.
Chello
Chello, one of Australia’s most creative branding agencies, started in a basement bar in 2014. Their name comes from the Hindi word ‘Chalo’ meaning ‘Let’s go’—which perfectly captures their can-do spirit. This Sydney-based creative powerhouse bridges brand strategy and creative execution with their talented team of 30+ professionals.
Chello services
This full-service creative agency delivers detailed branding solutions in five main categories:
- Research: Qualitative and quantitative market research to understand audience needs
- Strategy: Brand strategy, creative strategy, and content strategy development
- Branding: Visual identity, verbal identity, and website design
- Creative: Campaigns, art direction, and innovative design solutions
- Production: TVC/video, 2D & 3D animation, and professional photography
Chello stands out among Australian branding agencies because of their embedded production approach. They ground creative execution in clear insights and solid research to build strong business cases.
Chello client feedback
Clients have consistently praised Chello’s meticulous approach during their 10-year history. Sapia.ai’s Chief Marketing Officer said, “They’ve involved and taken us on a trip so there are no surprises, everyone feels engaged and excited”.
Shopify’s APAC Marketing Lead praised Chello’s brand expertise: “Chello has worked tirelessly to demonstrate a deep understanding of the Shopify brand in the APAC region”. My Muscle Chef’s CEO appreciated how they connected their offering “to a relevant cultural insight of the Sunday Scaries”.
Chello project highlights
Chello’s portfolio shows their expertise in a variety of sectors. Their Shopify campaign “From Entrepreneur to Enterprise” drove impressive results with a 10.8% increase in brand recall and 5.7% rise in brand familiarity in Singapore.
The Bridgit rebranding project created a flexible visual system with an innovative arch device that connected the word. This allowed its use as a verb (“just Bridgit”). Their brand refresh for Caleb & Brown took a personal approach to crypto, helping them reach audiences beyond typical industry messaging.
Today, Chello serves as the agency of record across APAC for global brands like Shopify, Greystar, Klaviyo, and Chery Motors. This shows their ability to work with both established corporations and ambitious scale-ups effectively.
DAIS
DAIS, a 34-year-old brand consultancy, has become a groundbreaking force behind many successful brand identities across Australia. The company believes that building brand as an asset delivers clear, tangible return on investment—a philosophy that sets them apart from other top branding agencies in the country.
DAIS services
DAIS has built expertise in diverse sectors:
- Education sector branding—from early learning centers to universities
- Healthcare branding for medical specialties and life stages
- Professional services branding including law, accounting, and engineering
- Property development and construction industry branding
- Tourism and hospitality branding for destinations and venues
DAIS stands out from competitors with their detailed brand strategy approach. They provide complete advisory solutions that energize and inspire brands. Their process takes clients through an educational experience that strengthens and transforms their understanding of brand value.
DAIS client feedback
Clients consistently praise DAIS’s sound brand reasoning and performance. A law firm client reported, “They have successfully done everything we engaged them in; it has been a big project”. Multiple clients have praised the core team’s ability to meet deadlines, stay on budget, and manage projects efficiently through tools like Smartsheet.
DAIS project highlights
Note that DAIS creates brands designed to last. Their work with ODAPTIC demonstrates this approach, where they utilized the founders’ unique perspective as a key advantage. Brand audits and competitor analysis helped them develop a bold new identity that expressed ODAPTIC’s distinctive processes.
DAIS created professional yet vibrant illustrations representing different workplace dynamics for ODAPTIC. This attention to visual storytelling and strategic positioning shows how they build brands that grow and inspire value through disruptive actions that create winning edges.
FutureBrand Australia
FutureBrand Australia stands out among top branding agencies as a B Corp certified company that balances purpose with profit. The agency works from Sydney and Melbourne to create lasting change through creative thinking and fresh views.
FutureBrand Australia services
The team at FutureBrand Australia focuses on brand transformation services that build stronger connections between brand purpose and daily experience:
- Brand strategy development and positioning
- Brand identity design and creative execution
- Brand experience implementation across touchpoints
- Brand architecture development
- Future-proofing established brands
FutureBrand Australia’s collaborative spirit sets them apart in Australia’s branding world. The team brings varied skills and perspectives to each project. They help brands grow while staying true to themselves. Their philosophy is simple – “no two futures are ever quite the same.” Each client gets solutions tailored to their specific needs.
FutureBrand Australia client feedback
The numbers speak for themselves – FutureBrand Australia boasts a Net Promoter Score of +76. Clients love their systematic approach and deep understanding of brands.
A national sports organization praised how FutureBrand Australia “delivered on time and within budget” and appreciated their “professionalism and willingness to learn about the brand”. The agency’s clients value them as responsive partners. One client noted, “They were knowledgeable in their field; their expertise was evident”.
FutureBrand Australia project highlights
The agency’s portfolio includes work with major clients like Air Tahiti Nui, Asian Football Confederation, Cochlear, Funlab, Guide Dogs Australia, Hill-Smith Family Estates, and Macquarie Group.
Their work with Guide Dogs Australia proved especially influential. They created a rebrand focused on independence and community connection. The client said it best: “I salute FutureBrand for the outstanding work they delivered. The team worked tirelessly to thoroughly research and understand the goals we have for the Guide Dogs brand”.
FutureBrand Australia continues to grow as one of Australia’s best branding agencies. They stay true to their B Corp values and use business to create positive change.
Truly Deeply
Truly Deeply has earned its place among Australia’s leading branding agencies with over 30 years of brand development expertise. The Melbourne consultancy blends creative design solutions with proven tools to help businesses excel in competitive markets. They’ve managed to keep a well-thought-out inside-out approach to brand building that has earned them praise from satisfied clients.
Truly Deeply services
Truly Deeply provides complete brand development services that focus on essential foundations:
- Brand strategy including research, positioning, and architecture development
- Corporate identity design and brand identity creation
- Brand communications that cover digital strategy and environmental design
- Specialized services including product naming, packaging design, and brand books
The agency goes beyond typical design services by emphasizing brand management and internal culture arrangement. Their approach connects analysis with creative execution to build brands that accelerate business growth in retail, health, professional services, property, finance, B2B, food, SAAS, and non-profit sectors.
Truly Deeply client feedback
Truly Deeply has become a top 5 brand agency in Australia and was named “most reviewed branding company” on The Manifest. Their clients share positive experiences through 5-star reviews on platforms like The Manifest and Clutch. These testimonials often express how their strategic and design work creates “positive and profound impact” on client businesses.
Truly Deeply project highlights
The agency’s portfolio shows brand transformation projects of all types. Their work with Richmond entrepreneurs created distinctive branding for Brighton St and Almost French Early Learning Centers, helping these childcare businesses thrive in a competitive market.
Baptcare’s rebrand was a two-year journey that rebuilt the brand from inside-out with clear purpose. The team created a compelling and authentic Employee Value Proposition (EVP) for Healthscope. They also rebranded Australia’s leading credit association to “Arca,” which changed an organization that previously “lacked influence” and had an “outdated image”.
David Ansett, the founder, brings 25+ years of expertise in creating engaging brands that capture audience attention and stand out from competitors.
Storyfolk
Storyfolk sets itself apart as an award-winning branding and strategic consultancy in Australia. Their success stems from authentic storytelling that builds emotional connections and delivers real results. Their reach extends from Australia to Kenya to Canada.
Storyfolk services
Storyfolk offers a complete range of branding solutions that blend strategic thinking with creative execution:
- Brand strategy and consultation to craft authentic narratives that capture brand essence
- Visual identity design including logos, typography, color palettes, and complete brand guidelines
- Website design with a people-first approach to maximize involvement
- Print design spanning publications, annual reports, and promotional materials
- Animation and videography for digital content that drives results
Storyfolk stands out among top branding agencies because they take an integrated view of branding. They understand that a brand goes beyond just a logo to become the core of business identity. Their unique position as one of the 1% of women-founded and led creative agencies brings fresh viewpoints that help brands strike a chord with different audiences.
Storyfolk client feedback
Storyfolk’s natural understanding of brand essence earns consistent praise from clients. Their impressive 4.8/5.0 rating from 1470 reference ratings shows their dedication to excellence. Medical care companies have seen more patient inquiries and acquisitions after completing website and brand identity projects.
The TARA Clinic’s director shared, “By completing my rebrand through Storyfolk I actually came to find a greater understanding of my business”. Evan Maclean added that they “created a brand that was exactly what I was hoping to achieve but in a way that I hadn’t expected”.
Storyfolk project highlights
Storyfolk has worked with many organizations over the years, from the Australian Department of Veterans Affairs to healthcare providers and not-for-profits. Their work consistently receives state, national, and international design recognition.
Their step-by-step design process includes concept ideation and detailed research. This approach has established them as award-winning branding leaders nationally and internationally. Clients looking for complete brand identity systems receive full packages with master logos, color palettes, typography, and versatile visual languages through online portals.
Comparison Table
| Agency Name | Location | Core Services | Notable Clients/Projects | Key Differentiator | Client Rating |
|---|---|---|---|---|---|
| Soto Group | Melbourne, Perth, Brisbane | Brand design, Website development, Marketing strategy, Digital marketing | Foundation Stonefruit, Tutorac, Rhodes & Beckett | A well-laid-out five-step creative method | Not mentioned |
| Brandwell | Collingwood, Victoria | Brand strategy, Identity design, Packaging design, Website development | Kihara Landscapes, Karnivoor, Damaged Goods Distilling | Founders work directly with clients | 4.8/5 (1066 ratings) |
| CUT THRU | Sydney, New York | Brand strategy, Design, Messaging, Growth hacking | JSwipe, Parks and Wildlife NSW, Deputy, Sydney Opera House | Evidence-based psychology approach | 5.0/5 (63 reviews) |
| Still Not Scared | Geelong | Brand strategy, Visual identity, Website design | Read The Play, Artisan Australia, Maax Global | Custom design briefs for each project | Not mentioned |
| RubyOnyx | Not mentioned | Brand Design, Digital Media, Marketing Strategy, Social Media | Wollondilly Podiatry | Direct client collaboration approach | Not mentioned |
| SOCIALFUEL Media | Melbourne | Brand strategy, Logo design, Website design, Digital marketing | RIPCURL, Quill and Raven, BDC Global Group | Over 60 years of global marketing expertise | 5.0/5 |
| Percept Brand Design | Sydney | Strategic Branding, Packaging Design, Communication Design, Digital Design | Clarins, Tefal, Sennheiser Australia | Strategy-first mindset | 4.8/5 (4148 ratings) |
| Bellman Agency | Melbourne | Brand strategy, Visual identity, Content creation, Social media | Suzuki, Brown Brothers, Australian Army | Marketing psychology experts | 4.8/5 |
| Phenomenon Studio | Not mentioned | UI/UX design, Branding, Web development, Motion design | SupplyLink, Elyse Residence, CyFocus | Makes use of information to drive results | 5.0/5 |
| Berkeley Communications | Australia (multiple locations) | PR, Marketing, Content development, Visual identity | IDEX Biometrics, Zov Solutions, AtlasEdge | Storytelling approach to B2B PR | Not mentioned |
| Chello | Sydney | Research, Strategy, Branding, Creative, Production | Shopify, Greystar, Klaviyo, Chery Motors | In-house production capabilities | Not mentioned |
| DAIS | Not mentioned | Education, Healthcare, Professional services branding | ODAPTIC | Detailed brand strategy focus | Not mentioned |
| FutureBrand Australia | Sydney, Melbourne | Brand strategy, Identity design, Brand experience | Air Tahiti Nui, Cochlear, Guide Dogs Australia | B Corp certified agency | NPS +76 |
| Truly Deeply | Melbourne | Brand strategy, Corporate identity, Brand communications | Baptcare, Healthscope, Arca | 30+ years brand development expertise | Top 5 rated |
| Storyfolk | Not mentioned | Brand strategy, Visual identity, Website design, Animation | Australian Department of Veterans Affairs | Top 1% women-owned agency | 4.8/5 (1470 ratings) |
Conclusion
The right branding agency can make or break your business’s success in Australia’s competitive market. We looked at fifteen outstanding branding agencies that showed remarkable creativity and expertise. These agencies bring unique specializations – from CUT THRU’s psychology-driven approach with their perfect 5.0 client rating to FutureBrand Australia’s B Corp certification that balances purpose with profit.
Strategic thinking before visual execution sets these top performers apart. Soto Group uses a systematic five-step process while Percept Brand Design draws from their 25+ years of expertise. Both established companies and new creative studios have delivered amazing results for clients – from local startups to global corporations.
Your choice should depend on how well the agency’s portfolio matches your industry, their strategic approach, and their creative vision’s alignment with your business goals. The comparison table helps narrow down your options. The ideal branding partner should grasp your business objectives and have the creative talent to build a brand identity that appeals to your target audience.
Now you have all the details about Australia’s branding elite. Ready for the next move? Contact the agencies that interest you, talk about what you need, and find the perfect creative partner to raise your brand in 2025 and beyond.
FAQs
Q1. What services do top branding agencies in Australia typically offer? Top branding agencies in Australia generally offer a comprehensive range of services including brand strategy development, visual identity design, website creation, digital marketing, and content production. Many also provide specialized services like packaging design, social media management, and market research.
Q2. How do Australian branding agencies differentiate themselves from competitors? Australian branding agencies differentiate themselves through unique methodologies, industry specializations, and creative approaches. For example, some focus on data-driven strategies, while others emphasize storytelling or psychological insights. Many also highlight their ability to work across diverse sectors or their commitment to sustainability.
Q3. What should businesses consider when choosing a branding agency in Australia? When selecting a branding agency, businesses should consider factors such as the agency’s portfolio alignment with their industry, strategic methodology, client feedback, and creative vision. It’s also important to evaluate the agency’s ability to understand specific business objectives and translate them into compelling brand identities.
Q4. How much does it typically cost to work with a top branding agency in Australia? The cost of working with a top branding agency in Australia can vary widely depending on the scope of the project, the agency’s reputation, and the specific services required. While exact figures aren’t provided, businesses should expect to invest significantly in comprehensive branding services from leading agencies.
Q5. What results can businesses expect from working with a top Australian branding agency? Businesses working with top Australian branding agencies can expect improved brand recognition, enhanced market positioning, and more effective communication with target audiences. Many agencies report tangible outcomes such as increased website traffic, higher conversion rates, and stronger customer loyalty following successful branding projects.
