LinkedIn stands as the go-to platform for 91% of executives who share professional content. The network now connects over 1 billion members across 200 countries.
Picking the right time to post on LinkedIn can be tricky. Your engagement levels change based on when you post – whether it’s 7 a.m. or 4 p.m. Our analysis reveals that Tuesday and Thursday posts between 10 a.m. and 11 a.m. attract the most engagement. Weekend posts tend to see much lower interaction rates.
The numbers tell an interesting story. Carousel posts get 278% more engagement than video content and 596% more than text-only posts. The right timing of these posts plays a vital role to maximise their reach.
Our team analysed over 1 million LinkedIn posts to create this complete guide about LinkedIn posting times. Let’s take a closer look at these informed insights that will boost your content’s visibility and engagement in 2025.
Understanding LinkedIn’s Peak Activity Hours
LinkedIn’s algorithm works as a sophisticated system that determines content visibility through several metrics. The platform assesses post performance in the first 90 minutes after publishing. Users often call this the “golden hour”.
How LinkedIn’s algorithm processes time-based engagement
Post processing starts right after publication. Comments made in the first two hours carry 7 times more weight than likes. Quick responses to comments within an hour of publishing can boost reach by 20%.
The platform measures user interaction through “dwell time” – the time users spend with your content. The system looks at post performance based on immediate engagement signals that affect its network visibility.
Key factors affecting post visibility
These three factors shape post visibility on LinkedIn:
- Network size makes up 34% of post visibility potential
- Word count influences 19.1% of post reach
- Strategic emoji usage affects 2.4% of engagement probability
Posts with 220-230 words are six times more likely to get substantial engagement than average posts. LinkedIn’s algorithm looks at profile completeness and regular activity patterns to determine content distribution.
Users can boost their reach by 20% when they interact with three other posts before publishing new content. A post’s visibility can jump by 25% if you add two to four comments after 24 hours.
Quality and relevant content gets priority from the algorithm. It uses engagement signals like likes, comments, shares, and views to measure a post’s value. These interactions tell the algorithm where to spread content across LinkedIn’s network.
Knowledge of these algorithmic priorities helps in making smart posting choices. To cite an instance, comments with five or twelve words can increase reach by 4%. The system analyses users’ interests through their group memberships, followed hashtags, and how they interact with specific content types.
Best Days to Post on LinkedIn in 2025
LinkedIn users follow specific patterns throughout the week, and their activity levels show clear high and low points. The latest data gives us interesting details about the best times to post in 2025.
Weekday engagement patterns
Tuesday through Thursday dominate LinkedIn activity. Users are most active between 9 AM and 3 PM on these days, especially during coffee breaks and lunch hours.
The best times to post on each weekday are:
- Tuesday: 6:00-8:00 AM and 10:00-11:00 AM
- Wednesday: 9:00 AM and 2:00 PM
- Thursday: 10:00 AM and 2:00 PM
- Monday: 11:00 AM
- Friday: 8:00 AM
Thursday posts get the most engagement, with Wednesday and Tuesday close behind. Professional services see their best results during standard business hours from 9 AM to 6 PM.
Weekend posting effectiveness
Weekend activity is usually lower, but smart weekend posting can work to your advantage. Early morning slots on weekends give you a chance to stand out because fewer people post then.
Posts at 4:00-5:00 AM on Saturdays and 6:00 AM on Sundays can catch professionals who check LinkedIn before their weekend plans. Even with less traffic, weekend posts often stay visible into the next work week, which helps them reach more people.
Monthly trend variations
Brands have stepped up their posting in 2025, with a 10% increase from previous years. The most successful accounts now post about 18 times per month. Recent algorithm updates have caused big changes, and some users see their reach and engagement swing up or down by 90%.
LinkedIn now rewards users who post regularly instead of those who post randomly. Regular activity helps, but spreading posts across different days works better than posting on consecutive days. Business pages face a tough challenge – their organic content makes up just 1.5% of users’ timelines.
The best approach is to watch your engagement numbers and adjust your posting schedule based on what works. You should respond to comments within 24 hours of posting because this helps more people see your content.
Industry-Specific Posting Times
LinkedIn engagement varies by industry, with sectors showing an average involvement rate of 1.21%. Companies can optimise their posting schedules by understanding these patterns.
B2B vs B2C timing differences
B2B and B2C companies show different involvement patterns on LinkedIn. The best results for B2B businesses come during standard work hours, between 8 AM and 10 AM on weekdays. B2B companies see higher involvement during three windows: early morning, lunch breaks, and after the evening commute.
B2C organisations succeed in different time slots. Their best posting windows include:
- Lunch hours (12 PM – 2 PM)
- Evening periods (7 PM – 9 PM)
- Mid-afternoon breaks (2 PM – 4 PM)
Audience behaviour patterns create this difference. B2B professionals interact with content during work planning sessions, which makes morning slots work better. B2C audiences browse LinkedIn during personal time, usually during breaks or after work.
Professional services optimal slots
Professional services firms, including agencies and consultancies, show unique involvement patterns. These organisations perform best during specific weekly time slots:
Morning Excellence: Early Tuesday sessions (6:30 AM – 9:30 AM) show high involvement rates because decision-makers plan their day during these hours. Thursday mornings between 10 AM and 1 PM offer another prime window to share content.
Midday Momentum: Wednesday slots between 10 AM and 11 AM deliver strong results consistently. Monday periods from 11 AM to 1:30 PM work well for professional service content.
Software companies follow B2B patterns and succeed during weekday morning hours. Healthcare businesses get optimal results between 10 AM and noon, especially on Tuesdays and Wednesdays.
Media companies represent a special case. They reach peak involvement during lunch breaks (12 PM – 1 PM) and evening hours (7 PM – 9 PM). Financial services firms see steady involvement during standard business hours, with slight advantages in mid-morning sessions.
Successful accounts average 18 posts monthly to keep their audience interested. Posts can achieve substantially higher interaction rates when timed according to industry-specific patterns.
Content Type Timing Correlations
LinkedIn users interact with different content formats throughout the day in unique ways. Data shows carousel posts get 278% more engagement than video content and 303% more than image posts.
Text posts peak hours
Text posts work best Monday through Friday during regular business hours. The best results come between 8:00 AM and 10:30 AM because LinkedIn’s algorithm rewards posts that get early interactions.
Text posts reach peak engagement during these hours:
- Early morning: 8:00 AM – 10:00 AM
- Mid-afternoon: 2:00 PM – 4:00 PM
- Late afternoon: 3:00 PM – 5:00 PM
Video content engagement windows
Videos have become a powerful way to connect, and users are 20 times more likely to share them compared to other post types. The best time to post videos is between 11:00 AM and 1:00 PM, which captures the lunch-hour audience perfectly.
Videos perform best on Tuesdays and Thursdays, especially when you have practical guides and tool demonstrations. Research shows 91% of LinkedIn members watch videos on their mobile devices. On top of that, videos with subtitles get 91% completion rates versus 66% for those without.
Document sharing sweet spots
Document posts, including carousels and PDFs, drive higher engagement than all other content types. Carousel posts get the most attention between 8:00 AM and 11:00 AM.
You’ll get the best results from document sharing by:
- Posting between 7:00 AM and 4:00 PM on weekdays
- Focusing on mid-morning slots, especially 10:00 AM and 11:00 AM on Tuesdays
- Aiming for Thursday morning slots at 10:00 AM to maximise visibility
Documents with 6-12 slides and 30-50 words per slide will give a better engagement rate. While video reach has grown by 25%, document posts still lead in engagement metrics.
Document posts keep getting steady engagement during business hours until early evening. LinkedIn’s algorithm favours posts that get quick interactions after publishing. Your content’s visibility might drop by a lot if it doesn’t get engagement within two hours.
Time Zone Optimisation Strategies
LinkedIn users can reach global audiences better with good planning and the right timing in different time zones. Data shows that posts during local business hours get three times more engagement than posts at other times.
Global audience targeting
LinkedIn Analytics helps you target global audiences by showing your audience’s location and peak activity times. The platform handles engagement data differently in major regions. Here are the best times to post:
- North America: 10-11 AM EST (Tuesday, Wednesday)
- Europe: 9-10 AM CET (Tuesday, Wednesday)
- Asia-Pacific: 11 AM-12 PM JST (Tuesday, Thursday)
You should wait 4-6 hours between posts that target different regions. This gap prevents content overlap and gives each post enough attention in its time zone. To cite an instance, see how posting at 9 AM EST (2 PM GMT) helps you reach both New York and London markets during their busiest times.
Regional engagement patterns
Your content’s performance depends on understanding each region’s priorities. LinkedIn’s algorithm processes engagement data the same way in all time zones. Professional audiences interact most with morning posts between 10:00 and 11:00 AM.
Each region shows unique patterns:
- European markets are most active during Central European Time (CET) business hours because this zone has the most active professionals
- North American engagement hits its peak during EST working hours, between 10 AM and 5 PM
- Asia-Pacific regions show strongest activity in local morning hours
Scheduling posts weekly saves time, but you need flexibility to adjust when needed. Posts during standard business hours (9 AM – 5 PM) in each region get much more engagement.
These steps will improve your posting schedule:
- Check LinkedIn Page Analytics’ ‘Followers’ tab to find your top 2-3 time zones
- Target morning slots, especially between 10:00 and 11:00 AM local time
- Organise content by themes instead of specific dates for better flexibility
World Time Buddy makes time zone conversion simple, while scheduling platforms can post automatically. Regular checks of engagement trends help you adjust your schedule so your posts appear when your audience is most active.
Internet markets’ growth creates international opportunities, especially for B2B companies. This expansion needs careful timing because New York’s lunch hour happens during London’s evening. An always-on marketing approach helps you maintain presence in time zones of all sizes.
Testing Your Optimal Posting Times
The best posting times emerge through systematic testing and continuous improvement. Companies can find the perfect schedule for their audience through careful testing and analysis.
Setting up timing experiments
The built-in scheduling feature on LinkedIn lets you plan posts from 10 minutes to 3 months ahead. We tested different approaches and found that clear documentation and controlled variables work best.
To run effective timing tests:
- Select baseline posting times
- Create similar content variations
- Schedule posts at different intervals
- Document engagement metrics
- Analyse performance patterns
The platform shows scheduled times in UTC based on device settings. You might want to use third-party tools that offer advanced scheduling options for complex testing.
Measuring post performance
LinkedIn analytics gives you detailed insights about post performance. The platform calculates engagement rates with a standard formula: (Clicks + Likes + Comments + Shares + Follows) divided by Impressions.
These performance indicators need tracking:
- Follower growth rate
- Engagement metrics
- Impression counts
- Click-through rates
Posts that get engagement in the first two hours show better overall performance. The analytics tool helps you spot which posts achieve high engagement rates and lets you analyse timing effectiveness.
Adjusting your schedule
Content strategies work better with regular schedule updates based on performance data. Smart content marketing means posting when your audience stays most active.
Performance data shows that:
- Morning updates drive the highest engagement rates
- Posts between 8:15 AM and noon get maximum interaction
- Activity spikes around lunchtime and workday end
Schedule adjustments should factor in:
- Regional audience distribution
- Industry-specific patterns
- Content type performance
- Seasonal variations
Timing adjustments become vital for global audiences because posting schedules must work across different time zones. The goal is simple – keep visibility consistent while maximising engagement across target regions.
LinkedIn’s analytics tool spots top-performing posts by engagement rate, impressions, clicks, and interactions. The platform displays only post dates, so you need detailed records of posting times for accurate analysis.
A/B testing teaches you about what your audience likes. You can understand specific performance drivers by changing one variable at a time. Patterns that guide future scheduling decisions emerge when you document test results and original hypotheses.
Conclusion
The right posting time can make or break your LinkedIn success. Data shows that posts perform best during midweek mornings between 10-11 AM on Tuesdays and Thursdays. These times work well as starting points, but each industry follows its own unique patterns.
Your results will multiply when you combine perfect timing with the right content format. Carousel posts drive 278% more participation than videos, especially during peak morning hours. Your posts become three times more likely to reach international followers when you factor in different time zones.
LinkedIn works best with continuous testing and fine-tuning. LinkedIn Analytics helps you spot patterns unique to your audience. This lets you optimise your schedule based on actual engagement data instead of general guidelines. The platform’s algorithm gives more weight to early engagement, which makes the first two hours after posting vital to boost visibility and reach.
Author
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Managing Director of one of Australia's leading Digital Marketing Agencies... With over 5+ years of hands on experience in SEO, managing both national & international organisations SEO strategy and campaign distribution. Having won several international awards (Search Awards, Clutch, TechBehemoth etc.) for both paid media and search campaign success... He is a front runner in leading search and defining the playbook for the Australian market.
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